CAUSE FLASH

ABOUT


Cause Flash is an innovative cause brand that aggregates the social-media voices of renowned celebrities, organizations and the public, to raise global awareness and funds for important causes and campaigns. By leveraging the power of followers and fans to amplify messages, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day.

The concept is simple, at a prearranged date for a specific cause a social-media barrage is launched en masse which consists of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of celebrities and organizations so a specific message posts to the social media feeds of a global audience, which then encourages everyone to share them with their own followers.
VIEW ALL CAUSE FLASHES

ABOUT


Cause Flash is an innovative digital platform that aggregates the social-media voices of renowned celebrities, organizations and the public, to raise global awareness and funds for important causes and campaigns. By leveraging the power of followers and fans to amplify messages, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day to global audiences consisting of millions of people.

The concept is simple, at a prearranged date for a specific cause a social-media barrage is launched en masse which consists of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of celebrities and organizations so a specific message posts to the social media feeds of a global audience, which then encourages everyone to share them with their own followers.
VIEW ALL CAUSE FLASHES

ABOUT


Cause Flash is an innovative digital platform that aggregates the social-media voices of renowned celebrities, organizations and the public, to raise global awareness and funds for important causes and campaigns. By leveraging the power of followers and fans to amplify messages, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day to global audiences consisting of millions of people.

The concept is simple, at a prearranged date for a specific cause a social-media barrage is launched en masse which consists of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of celebrities and organizations so a specific message posts to the social media feeds of a global audience, which then encourages everyone to share them with their own followers.
VIEW ALL CAUSE FLASHES

THE INSPIRATION


Impressed with the cause brands David Clark had created for Muhammad Ali and President Nelson Mandela, Motown Legend Smokey Robinson reached out to Clark in 2012 with a request to meet him in Los Angeles in a couple days to explore ideas on how best to leverage his iconic status to promote social justice.  

Clark sensed an opportunity to utilize the charitable goodwill associated with such a renowned celebrity to create social impact on a massive scale, but the major challenge was to come up with an authentic idea in such a short timeframe. 

Clark realized that one of the things that was so special about Smokey was not only his iconic status but how revered and beloved he is by people within the music industry. With that in mind, he came up with an idea that he felt would fully tap into the immense reservoir of goodwill most artists and their managers had for Smokey.

The idea, which Clark presented to Smokey when they met, was to hire the top talent producers to approach celebrities consisting of musicians, actors and athletes, to Tweet and post on behalf of a cause Smokey felt was important. 

To illustrate his idea, Clark showed Smokey a list of the top ten celebrities on social media. “How many of these people do you know?” Clark asked. “All of them,” Smokey said after scanning the list. “If you asked someone like Beyoncé to Tweet and post about a charity that you felt was important, would she do it?” Smokey immediately said, “Not only would she do it, but she would also be grateful I’m not asking her to take time out of her busy schedule to do a benefit concert - which is what we get asked to do all the time.”

Clark went on describe the potential impact on a cause when millions of fans see celebrities they admire post messages containing links to project pages where they could get involved, donate funds and be educated about an issue, they could also increase the reach of the message by sharing the post with their own followers. In short, Clark figured out how to create viral campaigns with a massive reach that could be created at will – for a cause. 

THE INSPIRATION


Impressed with the cause brands David Clark had created for Muhammad Ali and President Nelson Mandela, Motown Legend Smokey Robinson reached out to Clark in 2012 with a request to meet in Los Angeles to explore ideas on how best to leverage his iconic status to promote social justice.  

Clark sensed an opportunity to utilize the charitable goodwill associated with such a renowned celebrity to create social impact on a massive scale. He realized one of the things that was so special about Smokey was not only his iconic status but how revered and beloved he is by people within the music industry. With that in mind, Clark came up with an idea he felt would fully tap into the immense reservoir of goodwill most artists and their managers had for Smokey.

The idea, which Clark presented to Smokey, was to hire the top talent producers to approach celebrities consisting of musicians, actors and athletes, to Tweet and Post on behalf of a cause Smokey felt was important. 

To illustrate his idea, Clark showed Smokey a list of the top ten celebrities on social media. “How many of these people do you know?” Clark asked. “All of them,” Smokey said after scanning the list. “If you asked one of these celebrities to Tweet and Post about a charity you felt was important, would they do it?” Smokey immediately said, “Not only would they likely do it, but would be grateful I’m not asking them to take time out of their busy schedule to do a benefit concert - which is what we get asked to do all the time.”

Clark went on to describe the potential impact on a cause when millions of fans see celebrities they admire post messages containing links to project pages where they could get involved, donate funds and be educated about an issue.  Fans would also be encouraged to increase the reach of the message by sharing the post with their own followers. In short, Clark created a social platform to create viral campaigns at will. 

THE INSPIRATION


Impressed with the cause brands David Clark had created for Muhammad Ali and President Nelson Mandela, Motown Legend Smokey Robinson reached out to Clark in 2012 with a request to meet him in Los Angeles in a couple days to explore ideas on how best to leverage his iconic status to promote social justice.  

Clark sensed an opportunity to utilize the charitable goodwill associated with such a renowned celebrity to create social impact on a massive scale, but the major challenge was to come up with an authentic idea in such a short timeframe. 

Clark realized that one of the things that was so special about Smokey was not only his iconic status but how revered and beloved he is by people within the music industry. With that in mind, he came up with an idea that he felt would fully tap into the immense reservoir of goodwill most artists and their managers had for Smokey.

The idea, which Clark presented to Smokey when they met, was to hire the top talent producers to approach celebrities consisting of musicians, actors and athletes, to Tweet and post on behalf of a cause Smokey felt was important. 

To illustrate his idea, Clark showed Smokey a list of the top ten celebrities on social media. “How many of these people do you know?” Clark asked. “All of them,” Smokey said after scanning the list. “If you asked someone like Beyoncé to Tweet and post about a charity that you felt was important, would she do it?” Smokey immediately said, “Not only would she do it, but she would also be grateful I’m not asking her to take time out of her busy schedule to do a benefit concert - which is what we get asked to do all the time.”

Clark went on describe the potential impact on a cause when millions of fans see celebrities they admire post messages containing links to project pages where they could get involved, donate funds and be educated about an issue, they could also increase the reach of the message by sharing the post with their own followers. In short, Clark figured out how to create viral campaigns with a massive reach that could be created at will – for a cause. 

GLOBAL LAUNCH


The Cause Flash platform Clark envisioned was built by David Clark Cause and renowned advertising agency CP+B. Once completed, Clark, Smokey and the CEO of CP+B traveled to the Cannes International Festival of Creativity in France to announce the new digital cause brand. The potential to use social-media on such a massive scale for social good mesmerized a sold-out audience of over 5,000 people.

Among those watching the presentation was one of Smokey Robinson's biggest fans – President Bill Clinton. Following their speeches, President Clinton met with Smokey and Clark and told them he felt Cause Flash had the potential to be a “game changer” when it came to promoting a cause. To open the 2012 Clinton Global Initiative, President Clinton invited Smokey and Clark to join him on stage to officially launch Cause Flash and it’s first clean water campaign called “Flash Flood For Good." 

GLOBAL LAUNCH


The technology Clark envisioned was built by renowned advertising agency CP+B. Once completed, Clark, Smokey and the CEO of CP+B traveled to the Cannes International Festival of Creativity in France to announce the new social media platform that would later become Cause Flash. The potential to use social media on such a massive scale for social good mesmerized a sold-out audience of over 5,000 people.

Among those watching the presentation was one of Smokey Robinson's biggest fans – President Bill Clinton. Following their speeches, President Clinton met with Smokey and Clark and told them he felt Cause Flash had the potential to be a “game changer” when it came to promoting a cause. To open the 2012 Clinton Global Initiative, President Clinton invited Smokey and Clark to join him on stage to address dozens of heads of state and officially launched Cause Flash, and it’s first clean water campaign called “Flash Flood For Good.”

GLOBAL LAUNCH


The technology Clark envisioned was built by renowned advertising agency CP+B. Once completed, Clark, Smokey and the CEO of CP+B traveled to the Cannes International Festival of Creativity in France to announce the new social media platform that would later become Cause Flash. The potential to use social media on such a massive scale for social good mesmerized a sold-out audience of over 5,000 people.

Among those watching the presentation was one of Smokey Robinson's biggest fans – President Bill Clinton. Following their speeches, President Clinton met with Smokey and Clark and told them he felt Cause Flash had the potential to be a “game changer” when it came to promoting a cause. To open the 2012 Clinton Global Initiative, President Clinton invited Smokey and Clark to join him on stage to address dozens of heads of state and officially launched Cause Flash, and it’s first clean water campaign called “Flash Flood For Good.”
Call for Code Cause Flash

SOCIAL IMPACT


The immediate global reach of Cause Flash social campaigns makes them extremely effective in promoting the various DCC Cause Brands, and additional causes DCC supports. The overall Social Media Voice of all Cause Flashes has topped 6 Billion. In addition, Cause Flash has produced the largest social campaigns for the United Nations for the last six years in a row. 

Participating celebrities include President Clinton, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.

SOCIAL IMPACT


The immediate global reach of Cause Flash social campaigns makes them extremely effective in promoting the various DCC Cause Brands, and additional causes DCC supports. The overall Social Media Voice of all Cause Flashes has topped 6 Billion. In addition, Cause Flash has produced the largest social campaigns for the United Nations for the last six years in a row. 

Participating celebrities include President Clinton, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.
Call for Code Cause Flash

SOCIAL IMPACT


The immediate global reach of Cause Flash social campaigns makes them extremely effective in promoting the various DCC Cause Brands, and additional causes DCC supports. The overall Social Media Voice of all Cause Flashes has topped 6 Billion. In addition, Cause Flash has produced the largest social campaigns for the United Nations for the last six years in a row. 

Participating celebrities include President Clinton, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.
Call for Code Cause Flash

CAUSE FLASHES

SUPPORTERS

© 2024 

David Clark Cause, Inc.

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